Connect your booth, content and CRM workflow
Congress Connect links event engagement with approved digital content and CRM follow-up. It enables teams to connect booth interactions, content selection, platform access and Veeva CRM workflows so that customer engagement can continue beyond the stand.
What this enables
Built for governed, scheduled and structured engagement.
- Connect booth engagement with platform content
- Support QR, NFC or digital handoff from live event interactions
- Link content selection to CRM follow-up workflows
- Support Veeva CRM integration where configured
- Enable post-event follow-up using approved content
- Provide visibility of event content engagement and user activity
Typical use cases
How life-sciences teams put this to work.
How it works
Content collections are prepared for the event and connected to the booth or event experience. HCPs, representatives or MSLs can access relevant materials through configured touchpoints such as QR codes, NFC, tablets, kiosks or Veeva-connected workflows. Engagement can then be tracked and followed up through approved channels.
Designed to support good governance by regulatory area, including client-specific operating models aligned to US FDA, EU EMA and UK ABPI requirements where applicable. Event workflows, consent capture, CRM handoff and content approval processes can be configured to reflect local market requirements.
Ready to enable Congress Connect?
Please contact your account team to discuss enabling this capability.